Branding: Branding

A brand with a clear point of view: a name, a look and a voice that people recognise and trust.

What we brand

01 Brand strategy

Know who you are

Clear purpose.
Clear positioning.

We work out what your business stands for, who it is for and how it should sound, so every later decision has something to measure against.

  • Purpose, audience and positioning
  • Brand voice and messaging
  • Naming and taglines
Let's shape your brand

02 Logo & identity

A mark people remember

A logo that
looks like you.

We design a logo and a visual identity that is simple, distinctive and works from a tiny favicon to a large sign.

  • Logo suite and variations
  • Colour palette and typography
  • Icons, patterns and graphic style
Let's design your identity

03 Brand guidelines

One brand, used the same way

Rules that
keep it consistent.

A guidelines document that shows your team and your partners exactly how to use the brand, so it stays recognisable everywhere.

  • Logo use and clear space
  • Colour, type and layout rules
  • Templates for everyday use
Let's document your brand

How we work

  1. Discover

    Interviews, plus a review of your market and competitors.

  2. Define

    Positioning and the idea the whole brand is built on.

  3. Design

    Logo, colour and type, shown on real applications.

  4. Refine

    Feedback rounds until the identity is right.

  5. Deliver

    Final files and the guidelines document.

What you get

  1. 01 Brand strategy Positioning, audience, values and the one-line promise
  2. 02 Logo suite Primary, secondary and icon versions in colour, black and white
  3. 03 Colour and typography A palette and typefaces chosen for contrast, legibility and mood
  4. 04 Brand voice How you sound in headlines, emails and social posts
  5. 05 Brand guidelines Rules and examples so anyone can use the brand correctly
  6. 06 Starter templates Business card, letterhead, social profile and presentation templates

Optional extrasNaming, packaging, signage, a brand launch film.

Good questions

Have something else in mind?

Let’s talk it through

The number of concepts and feedback rounds is agreed in the written scope before work begins, so there are no surprises.

Logo files for print and screen, the colour and font details, and a guidelines document.

Yes. We review what still works, then evolve the identity so existing customers still recognise you.

Yes. Branding pairs naturally with our design and development work, and the brand carries straight through.

Something in mind? Let’s brand it.

Tell us what you’re building. We’ll help you find the right starting point.

Create your project brief